Tatsumi Orimoto 

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The Breadman & Orimoto Festival

Chart Copenhagen 2016

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"We were interrupted by the cries of septuagenarian Japanese performance artist Tatsumi Orimoto, who marched up with four baguettes strapped to his head, trailed by an entourage sporting bread-wear in similar fashion. Under the guise of his notorious alter ego “Bread Man” (first performed in Ginza, Tokyo in 1991), Orimoto climbed onto a patio chair and shouted at his followers to fill the seats around us. I caught an earlier performance where Orimoto called out for a beer while his team offered up tears made of bread to the crowd. While enjoying the snack, Canadian author and artist Douglas Coupland—whose “Slogans for the 21st Century” series was plastered across the buses, subways, and balconies of Copenhagen through the duration of the fair—gave me his unsurprisingly witty theories about the work’s meaning." - Molly Gottschalk